Izipizi Sunglasses Launch Event
The launch of the French sunglasses brand took place in the 'Story' store in Dizengoff Square in Tel-Aviv. We used the store's facilities and turned the store into a cool sunset event. French inspired finger food, including macaroons, a wine and champagne stall and a DJ playing some tunes. All of these created a unique and different experience from previous launches that took place in space.